Understanding your customer is key to marketing and sales success. I’ll identify customer problems and connect the dots back to your product through compelling positioning and messaging. I can conduct customer interviews, win/loss analysis and feature analysis.

Crafting compelling positioning for your product helps your marketing and sales teams be more effective. From website copy to sales demos to nurture campaigns, I will build messaging that helps tell your product story.

Build content for all stages of the B2B sales cycle, from case studies and white papers to blog posts and customer newsletters. I can also help get your content marketing strategy off the ground, if you don’t know where to start.

There’s a lot that goes into a successful launch. I strategize and manage cross-team product launches that get everyone–from marketing to sales to customer success–on the same page. I can develop launch assets tied to your goals, including buyer personas, competitor battlecards, product FAQs, and talk tracks.

As a Product Marketing team leader for 10+ years, I’ve built and developed successful PMM teams. I enjoy assembling and mentoring product marketing teams and bring road-tested templates and best practices to help them ramp up quickly. (And, I can help you get the critical work done until your team is in place!)

Sometimes you need something between a consultant and a full-time hire. As a fractional product marketing leader, I work on a monthly retainer to help organizations build product marketing strategies and processes—and implement them—with your existing teams.